401 N WABASH AVENUE | RIVER NORTH
Prestigious 98-story, 486 unit hotel and condominium high-rise, designed by Adrian Smith. This building is the tallest condominium tower in Chicago, and the lake and river views are unprecedented. World class health club and spa. Residents enjoy all of the five-star hotel amenities.
Donald J. Trump raised the standard of downtown living with world-class amenities and superior service provided by the opulence and comfort of private living in an elegant hotel. He brings Chicago an elite lifestyle known only to a select few worldwide.
We developed a full-service marketing approach that capitalized on the strong Trump brand equity. Meticulous targeting, creative positioning and savvy media execution delivered a high-profile campaign that was incredibly cost-effective.
The phenomenal success of this building serves as a case study in how to do things right. It has commanded the highest dollar amount per square foot in Chicago and enjoyed year-one sales of over 70%. This landmark building enjoys such a high profile that it has become a “regular” in the press. With strong initial sales powering continuous momentum, additional units were added to satisfy market needs. Re-sales are still selling at a high price per square foot to an affluent clientele.